That piece of news explains the brilliant idea of showing the face of a man yawning in Times Square, in the city that never sleeps. So each January's night, at 11:57pm until midnight, Times Square's electronic billboards will show a continuous yawn. Every person that saws it, will be infected and will need to yaw. He/she will infect another person and that's a way to spread this moment of pause trough the city.
So the beauty of Sebastian Errazuriz's piece is it attempt to induce a contagious moment of calm and pause above all the city.
To conclude, I'm in love with the idea and ,obviously, just watching the pics when I was chosen the perfect one for my post, I yawned.
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